STAR PERSONA
- The brand image that is built for an artist or band
- Something which appeals to their audience and sells their music
- What people expect when they see a video by that artist / band
- Their 'reputation'
- Some artists change their persona i.e have a new era more frequently than others. like taylor swift.
- constructed using:
- makeup and costumes
- lyrics
- body language and facial expressions
- behaviour and attitude
- music videos
- social media posts and websites
- Social Media
