essay notes again

• Media Contexts: The Film Industry
• written exam: you answer one question from a choice of two, about the film industry

• the question we're answering for adams essay: evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied
• -disney moving films to disney+ and warner bros moving to hbo max
• digital technologies/marketing/consumption

1. Introduction: paraphrase Q

2. Introduce Warner Bros + then Wonder Woman (tentpole movie)

3. marketing (warner bros + wonder woman)

• social media
• instagram (using gal gadot insta to feed information), snapchat and facebook filters
• youtube trailers, interviews, bts
• genuine fan sharing behaviour (fake leaking from marketing people)
  
• sharing, liking = participatory culture = free marketing
• makeup tutorials
• cosplay

4. Consumption

• cinema: box office figures being all important
• IMAX, 3D, Different formats
• digital distribution is cheaper, easier, and gives clearer data
• streaming
• more popular, more platforms (netflix, disney +, hbo max) the big 6 (majors) are now challenging netflix and moving more towards streaming.
• direct to streaming releases (mulan, WB pictures 2021 slate on hbo max)

5. Link sentence to Introduce Belstone Pictures

6.  introduce belstone pictures + tank432 and/or tucked

7. marketing: youtube trailers free, movie bloggers/vloggers (reviews)

partnerships/backing C4/Film4 or BFI who have stronger online presence

8. consumption: Netflix deal for Tank432

9. conclusion

OWNERSHIP

• who owns what?
• who has the intellectual rights to a product?
• who produces the product?
• who finances a product?
• who has ownership of all stages of production - from a concept all the way through to being a fully realised product. in terms of film production - who controls these areas, who has the rights to the product and who, at the end, gets the profit?

• big 6 studios
• warnerbros - conglomerate at&t 
• walt disney studios - conglomerate the walt disney company
• 20th century fox - conglomeratic the walt disney company
• paramount pictures - conglomerate viacom
• universal pictures - conglomerate n bc universal/comcast
• columbia pictures - conglomerate sony
• these 6 studios hold. oligopoly on the market share of film production in north america and also the world.

Piracy notes

 - Global digital piracy costs the US film and TV industry at least an estimated $29.2 billion and as much as $71 billion annually, according to a new study from the US Chamber of Commerce's Global Innovation Policy Center on Tuesday.

- 126.7 billion viewings worth of US-produced TV episodes are pirated every year.

- There were over 17 million stream-rippers in 2018.

- 70,000 jobs a year are lost in the United States due to music piracy.

- TV shows remain the most-popular content among pirates; there were 106.9 billion visits to pirate websites in 2017.

- Illegal downloading of copyrighted materials takes up 24% of the global bandwidth.

- Annual global revenue losses from digital piracy are between $40 and $97.1 billion in the movie industry.